The Service

The Path of Least Resistance Plan.

90 days. Three phases. My job is to provide the solutions you need so that you don't need me anymore.

01 / Framework

Three phases. No shortcuts.

Most consultants try to optimize a business that's still bleeding. That's why most consulting fails. We do it in order.

01

Stop the Bleeding.

Days 0–30. Find the leaks and plug them. People clarity, AR triage, weekly cash plan. Nothing new starts until the basics are stable.

  • People audit
  • AR triage
  • Weekly cash plan
  • Hard accountability
  • Owner clarity
02

Build the Machine.

Days 31–60. Roles get clear. Numbers get visible. The business starts running on systems, not on you. We install the cadence.

  • Job descriptions
  • Numbers scorecard
  • Weekly team meeting
  • Hiring filters
  • Job costing visibility
03

Optimize.

Days 61–90. Now we hunt margin and build to sell. Pricing, sales process, supplier terms, training. We push net margin from single digits to where it should be — and your shop starts looking like an asset, not a job.

  • Margin analysis
  • Sales process
  • Supplier renegotiation
  • Training docs
  • Quarterly planning
02 / Investment

One price. No upsells.

Single tier

Path of Least Resistance

$600/wk

Billed weekly · No long-term contract · Cancel any time with one week notice

One offer. One price, for a CEO in your back pocket.

Every week, you get

  • One 60–90 minute working call. Not coaching — actual work.
  • Phone-a-Friend access Mon–Fri. Text me when something hits the fan.
  • A live priority tracker — top 3 priorities, owners, due dates.
  • A running issue list. Nothing falls off the radar.
  • A monthly check on your actual numbers — what came in, what went out, where the money's going.
  • A monthly written 30-day memo for your records.
  • A custom 90-day plan, refreshed every quarter.
  • Access to my full playbook library.
03 / Deliverables

What you actually get.

Weekly

Working Call

60–90 minutes, scheduled the same time each week. We pull up your numbers, your AR, your priorities, and we move pieces. Not coaching — work.

Daily M–F

Phone-a-Friend

Text and email access during business hours. Fires, gut checks, fast questions. I've been there. You're not figuring it out alone.

Weekly

Priority Tracker

A shared doc with this week's top 3 priorities, owner, due date, and status. Updated every call. Nothing wanders off into the void.

Weekly

Issue List

Running list of every business issue we work through systematically. We close issues, don't just talk about them.

Monthly

Numbers Review

We sit down with the books once a month — what came in, what went out by service line, what payroll's eating up, who owes you money, how many leads turned into jobs. We compare to last month and to where you said you wanted to be.

Monthly

30-Day Memo

Short written summary of what we accomplished, what we missed, what changed, and the focus for next month. Useful for you and your team.

Quarterly

90-Day Plan Refresh

Custom plan organized in three phases — same framework above — recalibrated to where your business actually is, not where it was when we started.

Always-on

Playbook Library

Trades job descriptions, AR collection scripts, hiring filters, accountability scripts, scorecard templates, and more — built from my own shop and growing every month.

04 / Fit

Honest filter.

I take 5 clients at a time. That means saying no a lot — to protect the work, and to be honest with you.

This is for you if…

  • You own a blue collar trades company — restoration, HVAC, plumbing, electrical, roofing, contracting, cleaning, pest, landscape, mobile mechanic, etc.
  • You're between $500K and $5M in annual revenue.
  • You're profitable enough to invest $600/week in becoming better.
  • You're frustrated enough to actually want change.
  • You're humble enough to act on what we discuss.
  • You want to build something worth selling — even if you never sell.
  • You can — and will — share your numbers.

This is not for you if…

  • You're looking for theory and frameworks but won't actually execute.
  • You want a yes-man.
  • You can't or won't share basic financials.
  • You blame everyone else for the current state.
  • You run a SaaS, agency, ecommerce, or pure-services business — not my lane.
  • You think $600/week is expensive. (We're going to find a lot more than that in your first month.)

A clear scope protects both of us.

I won't run your business day-to-day. I'll help you run it better — but I'm not your operator, your dispatcher, or your salesman.

I won't replace your CPA, attorney, or financial advisor. I give operational and strategic guidance. Licensed advice belongs to licensed people.

I won't fire your people for you. We can plan and script the conversation together. You make the call and have the conversation.

I won't install your software. We can talk stack and what's working — but configuring tools is on your team.

I won't take more than 5 clients. Once full, the next slot is by waitlist only. The work matters more than the volume.

Ready?

Let's see if we're a fit.

15 minutes. No pitch. If we are, I'll have you on a weekly cadence within 5 business days.

Book the call